So Good So You | Minneapolis, MN
In early 2021, I joined the team as creative designer at So Good So You, their use of an innovative, biodegradable bottle really spoke to me. For the next year or so, I helped to establish an asset library and strategically align the brand’s identity while provided fast-paced, high-quality design and production work.
From early morning press checks to product photoshoots when the lighting was “just right”, I helped produce, edit, and design content for social media, sales decks, and shopping platforms while ensuring production of traditional marketing collateral and bottle labels never fell behind schedule.
With the brand overall, I tried to create visual formulas and patterns to optimize my workflow. This was due to the variety of responsibilities I had within the role. I had to stay really agile with our social presence and since I was the only designer making content, that meant being able to post things on-brand, and on-trend at the drop of a hat. Below is some examples of that design and planning work for an ENERGY juice shot campaign.
Later in my tenure at So Good, I developed Canva based templates and an asset library so non-design team members would be able to prototype their own content and allow me greater flexibility to focus on other design tasks like maintaining the company’s product packaging and shipping boxes.
I worked with the warehouse teams to manage inventory and oversaw design production on all updates and reprints to maintain a steady supply for juice production as well as our influencer marketing collateral. Below are some selections I was responsible for creating and producing.
I helped contribute to the company’s success during my time with them. Including a number of record-breaking sales months and helping the company achieve incredible growth across the board. I even concocted my own cocktail recipe that’s made its social sphere rounds!
Thanks for viewing!
— SQ