Ursa is a biodynamic forest farm that specializes in growing native fruits for making value-added products like jams, syrups, and more. They grow on previously degraded land, steep hillsides, and other locations deemed unsuitable for cultivation—and they do it with all the charm and grace of the woodland ecosystems they model themselves after.

Through a combination of stylized, distressed letterforms and utilitarian typography, the branding eludes to the rugged spirit that this land and its people possess. All the while, keeping a friendly demeanor. A firm but gentle hand.